Portfolio

Brand Strategy

"The Aisle Changes. The Answer Doesn't." | Clean Economy Project

Created a proof of concept mission teaser for a DC-based clean energy nonprofit using archival presidential audio to make a bipartisan case for clean energy investment.

Content Strategy

"Cricket Got a Text!" Adoption Post | Mutual Rescue

Developed and co-wrote comedic adoption post for long-term Louisville shelter resident, Baby. Drove 90K+ views, 4K+ likes.

Content Strategy

Mutual Rescue x Dog Influencer Collab

Developed an organic influencer collab with @royalprincesspoppy (467K+ IG, 683K+ TikTok) to raise awareness for CT shelter animals. 200K+ views, 9K+ likes across FB, IG, and TikTok.

Content Strategy

"5 Things My Pet Has Taught Me" Series | Mutual Rescue

Original social series concept featuring everyday people sharing unexpected life lessons from their rescue animals. 25K+ combined views across YouTube Shorts and Instagram.

Content Strategy

"Doggy Day Out" Series | Mutual Rescue

Developed a POV-style social series for nonprofit Mutual Rescue's nationwide Doggy Day Out program. 28K+ views, 3K likes, and a 42% YoY increase in shelters joining our national directory.

Branded Content

"In The Driver's Seat" Series Ep. 1 | Disney x Pixar

Directed and produced branded content for Disney/Pixar's Cars 3 featuring racers Julia Landauer and Karee Jo Garmann. Drove 2.6M views on Facebook, 56K on YouTube.

Branded Content

"In The Driver's Seat" Series Ep. 2 | Disney x Pixar

Directed and produced branded content for Disney/Pixar's Cars 3. Drove 400k+ views on Facebook, 53K+ on YouTube.

Content Strategy

Foster 50 Challenge | PEDIGREE Foundation x Mutual Rescue

Developed and directed hero content for a national foster campaign led by PEDIGREE Foundation. Drove 8K+ views across coalition social channels.

Branded Content

"Celebrate Firsts" Campaign | Disney Baby x Pull-Ups®

Produced and wrote branded social content for Disney Baby x Pull-Ups® Big Kid, Big Adventure Sweepstakes campaign.

Copywriting

"Five Decades, One Voice" VO | Cracker Barrel

Wrote the opening Loretta Lynn voiceover for Cracker Barrel's top-performing music campaign of all time. Shorty Award finalist. 433M earned media impressions.

Content Strategy

Exotic Pet Program | Florida Wildlife x iHeartMedia

Developed Meta ad creative for Florida Wildlife Conservation Commission's Exotic Pet Amnesty Program that drove 8,200+ landing page visits and 8.58% CTR in three weeks—10x the benchmark.

Content Strategy

Not Your Typical Appliance Ad | Grand Appliance x iHeartMedia

Developed 1940s-themed creative direction for Grand Appliance's 93rd Anniversary Sale. Exceeded benchmarks in two weeks. Client up $700K YoY in sales.

Branded Content

"My Dream House Wishlist" | Century 21 x HeyKayli

Pitched, produced, and directed a branded integration for Century 21 with top YouTube creator HeyKayli (627K subscribers). The video drove 463K views & 2.2K likes despite a new FTC disclosure.

Content Strategy

"Smile When You See Your Power Bill" | Solar Source x iHeartMedia

Developed ad creative and tagline that drove a client to increase monthly spend from $9K to $25K and secured an annual renewal for iHeartMedia.