Portfolio

Nonprofit

"The Aisle Changes. The Answer Doesn't." - Clean Economy Project | Proof of Concept

Brand film and mission teaser created as a proof of concept for a DC-based clean energy nonprofit — using archival presidential audio to make a bipartisan case for clean energy investment. Screened in a final round panel interview to an enthusiastic response.

Nonprofit

"Cricket Got a Text!" Adoption Post | Mutual Rescue

Developed and co-wrote comedic adoption post for long-term Louisville shelter resident, Baby. Drove 90K+ views, 4K+ likes.

Nonprofit

Mutual Rescue x Dog Influencer Collab

Cold-contacted, developed, and wrote the concept for an organic influencer collab with @royalprincesspoppy (467K Instagram, 683K TikTok) to raise awareness for shelter animals. 200K+ views, 9K+ likes across Facebook, Instagram, and TikTok.

Nonprofit

"Doggy Day Out" Series | Mutual Rescue

Developed POV-style social content series for nonprofit Mutual Rescue's nationwide Doggy Day Out program. 28K+ views, 3K likes, and a 42% YoY increase in shelters joining our national Doggy Day Out directory.

iHeartMedia

Not Your Typical Appliance Ad | Grand Appliance x iHeartMedia

Developed 1940s-themed creative direction for Grand Appliance's 93rd Anniversary Sale. Exceeded benchmarks in two weeks. Client up $700K YoY in Black Friday sales.

iHeartMedia

Exotic Pet Amnesty Program | Florida Wildlife Commission x iHeartMedia

Developed Meta ad creative for Florida Wildlife Conservation Commission's Exotic Pet Amnesty Program that drove 8,200+ landing page visits and 8.58% CTR in three weeks — 10x the benchmark.

Disney

"In The Driver's Seat" Series Ep. 1 | Disney x Pixar

Directed and produced branded content for Disney/Pixar's Cars 3 featuring racers Julia Landauer and Karee Jo Garmann. Drove 2.6M views on Facebook, 56K on YouTube.

Disney

"In The Driver's Seat" Series Ep. 2 | Disney x Pixar

Directed and produced branded content for Disney/Pixar's Cars 3. Drove 400k+ views on Facebook, 53K+ on YouTube.

Nonprofit

Foster 50 Challenge | PEDIGREE Foundation x Mutual Rescue

Developed and directed hero content for a national foster campaign led by PEDIGREE Foundation. Drove 8K+ views across coalition social channels.

Cracker Barrel

"Five Decades, One Voice" VO | Cracker Barrel

Wrote the opening Loretta Lynn voiceover for Cracker Barrel's top-performing music campaign of all time. Shorty Award finalist. 433M earned media impressions.

iHeartMedia

"Time To Talk" Campaign | HOPA x iHeartMedia

Directed and wrote an email and social campaign for the Hematology/Oncology Pharmacy Association—helping cancer patients navigate treatment through patient education.

iHeartMedia

"Smile When You See Your Power Bill" | Solar Source x iHeartMedia

Developed ad creative and tagline that drove a client to increase monthly spend from $9K to $25K and secured an annual renewal for iHeartMedia.

Maker Studios, Disney

"My Dream House Wishlist" | Century 21 x HeyKayli

Pitched, produced, and directed a branded integration for Century 21 with top YouTube creator HeyKayli (627K subscribers). The video drove 463K views & 2.2K likes. Audiences praised its authenticity despite FTC disclosure.

Disney

"Celebrate Firsts" Campaign | Disney Baby x Pull-Ups®

Produced and wrote branded social content for Disney Baby x Pull-Ups® Big Kid, Big Adventure Sweepstakes campaign.