Portfolio

Content Strategy

Foster 50 Challenge | PEDIGREE Foundation x Mutual Rescue

Developed and directed hero content for a national foster campaign backed by Pedigree Foundation, Maddie's Fund, Petco Love, and Mutual Rescue. 550+ shelters committed. 5K+ views across coalition social channels.

Video

In The Driver's Seat Series Ep. 1 | Disney/Pixar

Directed and produced branded content for Disney/Pixar's Cars 3 featuring racers Julia Landauer and Karee Jo Garmann. 2.6M views on Facebook, 56K on YouTube.

Video

In The Driver's Seat Series Ep. 2 | Disney/Pixar

Directed and produced branded content for Disney/Pixar's Cars 3. 400k+ views on Facebook, 53K+ on YouTube.

Copywriting

Five Decades, One Voice | Cracker Barrel

Wrote the opening Loretta Lynn voiceover for Cracker Barrel's top-performing music campaign of all time. Shorty Award finalist. 433M earned media impressions.

Content Strategy

Not Your Typical Appliance Ad | Grand Appliance x iHeartMedia

Developed 1940s-themed creative direction for Grand Appliance's 93rd Anniversary Sale. Exceeded benchmarks in two weeks. Client up $700K YoY in Black Friday sales.

Content Strategy

Smile When You See Your Power Bill | Solar Source x iHeartMedia

Developed ad creative and tagline that drove a client to increase monthly spend from $9K to $25K and secured an annual renewal for iHeartMedia.